Accessories

Ali'i Kai Lures

The highest quality handmade lures personally made by Captain Shawn Rotella, an... 

Anchors

Apparel

High quality apparel to keep you protected and looking cool! 

Artificial Bait Strips

Increase your hook up ratio with Artificial Bait Strips! A popular substitution to... 

Bait Rigs (Sabiki)

Ballyhood Lures

Billy Baits

Bonita Strip Rigs

Every ask yourself: How do I rig Bonita Strips? Or, How do... 

Bubba

C&H Lures

Chum Bags

Clothing/Accessories

Conventional

Crimps/Swivels

Daisy Chains

Daisy Chains

Deep Drop Rigs